Todd Verheecke started working for John Deere’s experimental shop right after graduating from Iowa State University and, in the ten years since, has steadily moved up the ladder. Now, as a senior marketing representative for harvester works, he has the opportunity to talk to customers at farm shows and dealerships, putting the feedback he gets on the John Deere combines he works with into practice.
“I make sure that what they’re seeing in their combines is good and there are no issues,” Todd said. “And, I get feedback on what they want in the future. I just make sure everything is going well and put that feedback into future plans.”
And, just to be sure, Todd does his own quality control on his own farm and his family’s farm.
“I still help on my family’s farm,” Todd said. “And I have my own operation, too — just 100 to 120 acres. But I still help my dad with his livestock and corn and soybeans. And doing that helps me keep my hand in everything and stay involved. When I go to farm shows and am out in the community, knowing what’s going on and having my finger on the pulse helps me speak one-on-one with the customers and helps me speak their language. And it helps them trust me.”
After working with John Deere implements and in the agriculture industry for ten years, Todd said he knows there are some misconceptions when it comes to farming and farming practices.
“Most farmers are just like your average person,” Todd said. “They’re just a little more tuned in to the country. But it’s important to remember that today’s farming equipment is just as advanced as your car. There are a lot of computers and electronics that can help monitor the combine itself and what’s going on. Farmers are really technologically advanced.
“And, we do our best to grow the safest food for our families and the rest of the population,” Todd added. “We wouldn’t do anything to hurt the food supply because we want safe food that everyone can consume.”
Don’t forget to check out all the awesome blogs happening this month over at Prairie Farmer.
For the full Faces Behind Your Food Series, check out the links below:
- Intro: 30 Days
- Day 1: Managing…everything
- Day 2: Building Relationships
- Day 3: 50/50
- Day 4: Irons in the Fire
- Day 5: Loaded Up and Trucking
- Day 6: Variety is the Spice of Life
- Day 7: Beef. It’s what’s for dinner.
- Day 8: You have got to start somewhere.
- Day 9: The earth that calls me.
- Day 10: Teaching changes the way I look at things at home.
- Day 11: A Family Affair
- Day 12: Diversification.
- Day 13: Bigger is Better
- Day 14: Working for the Weekend
- Day 15: Three Generations of Pauling Brothers
- Day 16: “Quality and consistency is what makes us great.”
- Day 17: Community Supported Agriculture
- Day 18: “We wouldn’t sell something to our customers that we wouldn’t eat ourselves.”
- Day 19: The kitchen table is still the board room.
- Day 20: It all starts with a seed.
- Day 21: 24/7
- Day 22: Heart and Soul
- Day 23: More than Food, Feed and Fuel