Mitch Heisler grew up on a corn, soybean and cattle farm in Warsaw, Ill. While his brother is back on the family farm, Mitch wanted to stay involved in agriculture in a different way which is why joining Wyffels Hybrids after college was a no brainer for him.
“My brother is on the farm and my dad retired a few years ago,” Mitch said. “There wasn’t enough room for me to come back to the farm, but I had an interest in doing other things anyway. I had worked for Wyffels as an intern in sales during college. After college, I came to work as a district sales manager, direct selling to farmers and helping manage seed reps in Henry and Bureau Counties. I joined the marketing department in February of 2013.”
In his current job, Mitch helps provide agronomic information to customers, Wyffels employees and sales representatives to use on new technologies. Mitch follows current agronomic topics, writes a newsletter for Wyffels customers and works with performance data and analyzes that data to distribute the information in the fall.
And with all of that information, Mitch knows the ins and outs of how seed is developed, sold and marketed. And he also knows that not everyone is privy to the same information he has, which is where concerns can develop.
“First and foremost, any new technology or new advancement in the ag industry and crop protection has to go through a lot of testing, and for multiple years, both by the company developing the product and by independent entities,” Mitch said. “Another thing that consumers need to know — and it’s hard for a seed company to promote — farmers are good stewards of the technology. They’re not going to use it in a way that is not intended. There are a lot of requirements for GMO seeds, a lot of rules that we work with farmers to make sure they follow. The motivation there is to make sure it’s safe and protects the environment.”
And working with farmers is one of the things Mitch enjoys most about his job.
“Farmers are faced with a lot of decisions throughout the growing season,” Mitch said. “No year is the same. There are new challenged or diseases or pests. What I try to do in my job is provide farmers with information that they need to make the best decisions possible for their farms. Doing that makes our customers more successful and allows them to produce more food. It helps them head off the challenges.”
Don’t forget to check out all the awesome blogs happening this month over at Prairie Farmer.
For the full Faces Behind Your Food Series, check out the links below:
- Intro: 30 Days
- Day 1: Managing…everything
- Day 2: Building Relationships
- Day 3: 50/50
- Day 4: Irons in the Fire
- Day 5: Loaded Up and Trucking
- Day 6: Variety is the Spice of Life
- Day 7: Beef. It’s what’s for dinner.
- Day 8: You have got to start somewhere.
- Day 9: The earth that calls me.
- Day 10: Teaching changes the way I look at things at home.
- Day 11: A Family Affair
- Day 12: Diversification.
- Day 13: Bigger is Better
- Day 14: Working for the Weekend
- Day 15: Three Generations of Pauling Brothers
- Day 16: “Quality and consistency is what makes us great.”
- Day 17: Community Supported Agriculture
- Day 18: “We wouldn’t sell something to our customers that we wouldn’t eat ourselves.”
- Day 19: The kitchen table is still the board room.