A rose, by any other name, smells just as sweet. Unless it’s genetically modified, if you listen to some of the arguments out there.
Last week, MSNBC ran a story about GMO foods and included a poll at the bottom of the story. Predictably, 95% of the respondents answered the question “Do you believe genetically modified foods should be labeled?” by clicking “Yes. It’s an ethical issue—consumers should be informed so they can make a choice.”
Believe it or not, we would agree, to a certain extent.
The proponents of GMO labeling believe the labels should be negative—for example: “This product contains NO GMOs.”
It’s reminiscent of the negative labeling of High Fructose Corn Syrup, which companies are using as a marketing tool, by making the implication that their competitors’ products with HFCS are inferior and/or unhealthy.
Here is what we propose: if you’re going to use negative labeling, make sure you give consumers all the facts. Perhaps something like:
Now that’s truth in labeling.
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